What I Do
As your Insight Wingwoman™ and client-side research advocate, I help you plan, execute, and interpret research so you can make smarter decisions without the overwhelm.
1. Research Planning & Method Selection
When you’re not sure what you need — I help you figure it out. Together we choose the right approach, whether it’s surveys, interviews, focus groups, IHUTs, sensory testing, or something scrappy and fast.
- Research needs assessment
- Method recommendations
- Vendor matching & comparisons
- Scopes of work you can trust
- Timeline & budget guidance
2. Hands-On Research Support
I can be your safety net, your coach, or your done-with-you partner. No judgment. No jargon. Just the level of support you actually need.
- Screener & questionnaire review
- Survey revision & clarity checks
- Moderation planning tips
- Templates & best practices
- Live troubleshooting during projects
3. Vendor Coordination & Project Guidance
You don’t have to figure out vendors, quotes, or logistics alone. I help you understand what’s reasonable, what’s essential, and what’s fluff.
- Vendor quote review
- Avoiding hidden fees
- Ensuring correct targeting & quotas
- Monitoring data quality during field
- Translating vendor-speak into human language
4. Insights Interpretation & Decision Clarity
When the spreadsheets start spreadsheet-ing, I help you pull out the story, implications, and decisions so you’re not left staring at tabs.
- Key findings summaries
- “So what?” business implications
- Decision frameworks & next steps
- Stakeholder-ready presentations
- Strategic use of AI-supported analysis
Who I Help
I’m a great fit if you’re:
- CPG, food, beverage, wellness, or natural products brands
- Cannabis or hemp companies
- Emerging or founder-led brands
- Marketing or product teams without a research department
- Organizations with a research problem but no researcher
You’re Ready for a Wingwoman If…
- You need research but don’t know where to start
- You’ve been burned by agencies or confusing quotes
- You feel overwhelmed by methods, panels, or jargon
- You don’t want to DIY your way into bad data
- You want someone who explains things simply
- You want support without judgment
- You want an objective partner to keep you on track
Feel Good About Your Research Decisions
If you’re feeling overwhelmed, under-resourced, or unsure what to do next, that’s exactly what I’m here for. Let’s make this easier.
Book a Quick Call →Prefer to connect first? Find me on LinkedIn: linkedin.com/in/larafordis