To augment our full-service consulting, we're now offering: 

DIY Consumer Product Testing...with a Safety Net!

Video Tutorials
Intro

Whether you're developing new products or refining existing ones, gathering meaningful data is essential for success. Here's how to get started!

  • Overview

  • Back-Up plans

  • What to do next

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Fundamentals

In this video, we'll focus on the foundation you need to start creating a product testing plan.

  • Setting clear objectives

  • Defining your goals

  • Roadmap tips

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Participant Targeting

Let's find the people who are most likely to become PAYING and loyal customers.

  • Identifying your target audience

  • How to find your target audience

  • Screening them for your study

  • Ensuring their participation

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Discussion Guide Development

In this lesson, we'll explore crafting an effective discussion guide for obtaining detailed feedback on specific product aspects.

  • Crafting an effective discussion guide 

  • Tools for data collection

  • Coding systems

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All packages include video tutorials and DIY templates.

Support hours encompass guidance with recruiting screeners, crafting surveys, developing discussion guides, and providing other essential support materials.

KEEP IN MIND THE FOLLOWING NOT INCLUDED:

  • Expert focus group moderation

  • Online survey programming and/or hosting

  • Participant incentives or payments

  • Product, packaging, shipping costs

  • Professional data analysis and reporting


Need additional assistance beyond DIY? Let us do more of the work for you.

Fordis Consulting

Client-Side Research Advocate & Strategist
Smarter Than DIY. Scrappier Than Agencies.
Zero conflict of interest. 100% on your side.

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