CPG Research Advocacy
Client-Side Research Advocate & Strategist for Food, Beverage, Beauty, Home & Personal Care
Faster than traditional agencies. Safer than DIY. Built for real retail pressure, tight timelines, and high-stakes innovation decisions.
Book a CPG Strategy SessionCPG teams move fast. Research needs to keep up.
You’re juggling retailer demands, innovation pipelines, packaging decisions, sensory realities, and budgets that don’t have room for bloated agency scopes.
- Agencies are slow, expensive, and tied to their own menus.
- DIY tools are useful, but easy to misuse without guardrails.
- Internal teams rarely have bandwidth to QA sampling, questions, and data integrity.
What you get with a CPG research advocate
Objective Research Strategy
We start with the decision, then design the leanest path to clarity.
Method-Agnostic Approach
Qual, quant, hybrid, IHUT, sensory, rapid sprints — whatever fits your goal.
Conflict-Free Vendor Fit
I evaluate which vendors or DIY platforms are truly right for your category and timing.
Data Quality Guardrails
Sampling, survey design, and integrity checks before bad data wrecks decisions.
Want CPG research that’s lean, fast, and defensible?
Before you pick a vendor or launch DIY research, let’s make sure the approach is right.
Book NowFordis Consulting
Client-Side Research Advocate & Strategist
Smarter Than DIY. Scrappier Than Agencies.
Zero conflict of interest. 100% on your side.