Meet Lara Fordis

Client-Side Research Advocate & Strategist

I’ve spent 25+ years in market research across CPG, cannabis, tech, apps, and emerging categories. I’ve worked with Fortune 500 companies and scrappy startups — and I’ve seen every version of research done right and research done painfully wrong.

I started Fordis Consulting because too many brands were stuck choosing between two bad options: bloated agencies or risky DIY. I built a third option — a conflict-free advocacy model that protects your budget, your data integrity, and your decisions.

• Method-agnostic strategist: I recommend what’s right for your problem, not what’s easiest to sell.
• Data quality watchdog: I catch bad samples, bad questions, and bad assumptions early.
• Creative problem-solver: When constraints get weird, I find smart, ethical ways through.
• Always on your side: No kickbacks, no platform bias, no upsell incentives.