How I Work
I’m here to advocate for your best interests — not to sell you a method, a platform, or an inflated agency scope.
The Advocacy Model
1) Objective Guidance
I have zero incentive to upsell. My only agenda is making sure you do the right research.
2) Method-Agnostic Strategy
Qual, quant, hybrid, IHUT, sensory, DIY — whatever fits your decision, not someone’s menu.
3) Vendor / Platform Fit Evaluation
I assess who can actually deliver your goals, in your industry, on your timeline.
4) Data Integrity Protection
I watch sampling, attention, feasibility, and quality so you don’t make decisions on junk data.
5) Decision-Ready Clarity
You get clear implications and next steps — not a 90-slide deck you’ll never use.
Why use an advocate before selecting a vendor?
Most teams pick a vendor too early. Before that happens, someone needs to confirm:
- the real question you’re trying to answer
- the right method for that decision
- the right sample and feasibility plan
- whether the scope is fair, lean, and aligned
- whether DIY is viable with guidance
That’s how you avoid overpaying, over-researching, and relying on bad data. One hour of advocacy up front can save months and thousands later.
Ready for smarter, conflict-free research decisions?
Let’s define the right approach before you spend a dollar in the wrong place.
Book a Call Today!Fordis Consulting
Client-Side Research Advocate & Strategist
Smarter Than DIY. Scrappier Than Agencies.
Zero conflict of interest. 100% on your side.